Anne Laure Meyer

Hi, I'm Anne-laure Meyer. I graduated in Sport’s Marketing with a Masters in Board Sports Product Engineering and a PhD in International Marketing Strategy within the women’s sports field. Anne-laure Meyer as Brand Manager, was responsible for the development and direction of the Rossignol, Dynastar and Lange ski boots brands. This includes implementing a marketing plan that integrates market research, brand identity & positionning, communication strategy, trade show presence, advertising, in-store sales tools, promotions and special events.

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Anne-laure Meyer began her career as Product Manager at Rossignol for 4 years, then, she was Marketing Manager at Roxy skis and Brand manager for Skis Rossignol, and later  Dynastar, Lange,  Look brands. Anne-laure Meyer, where did the desire to work within the ski industry come from? Anne-laure : I originate from the French Alps so my roots brought me naturally into this field. Skiing is also about technology and it’s an aspect that I find fascinating. At the time, the industry was still in its early stages of growth concerning the development of products for women, there were and still are many possibilities and I love the idea of having input in this evolution. Anne-laure Meyer, What goals do you hope to accomplish in your career? Anne-laure: My main aim is to continue to develop brands, services  that answer the specific needs of consumer today. To stay true to my personal values and more globally to support specific causes of an international brand. In this way I want to support women who would like to be involved in this industry. Obviously women and men are different but at the end of the day what is more important is what we can accomplish together and with conviction.

International Brand manager at Rossignol

June 2009 - 2012

- Responsible for all aspects of the brands identities : differentiation, recognition for Dynastar, Lange Look. -Developed new brand identity : logo, brand book, brand movie. -Managed and coordinated all aspects of  trade shows and international sales meeting -Responsible for international budget

International Marketing Manager at ROXY skis

July 2007 - June 2009

-International marketing plan -Developed the brand legitimacy in the winter sports markets : product, press, event, riders -Created & coordinated the hardgoods collection and graphics at an international level : skis, boots, binding, poles, equipment -Developed marketing tools adapted to countries specific needs : launch documents, POP, promotional items

Marketing Professor (cf.phd) at French University

2004 - 2009

In combination with my professional work I give marketing lesson in the french universities and business, engineer school : segmentation, marketing plan, innovation process.

International product manager at Skis Rossignol

June 2003 - June 2007

-Developed & coordinated the international ski collection dedicated to women -Analyzed the women sports market : trends, benchmark, marketing plan -Increased the profitability of the high end collection by over 30% (creation of the Attraxion line) and the junior line by 33% -Developed the Rossignol Women communication program : Express your True Colors

Marketing PHD

2004 – 2007

Doctorat / Phd

ESTIA

2002 – 2003

MASTER (post graduate diploma)

Marketing, brand positionning,International communication, Ski, Mountains, Kite Surf, Yoga, Surf, travels.